PENGEMBANGAN BUSINESS MODEL CANVAS UNTUK PENGRAJIN TENUN SAMARINDA DI KAMPUNG TENUN SAMARINDA
Keywords:
Business Model Canvas, traditional weaving, participatory mentoring, digital marketingAbstract
Weavers in Samarinda’s Kampung Tenun face challenges in maintaining their competitiveness amid the market’s shift toward digitalization, which is driven by an unstructured business model. This community service activity aims to develop an adaptive business model through the application of the Business Model Canvas (BMC) using a participatory mentoring approach. The method was implemented in four stages: initial survey, socialization, intensive mentoring on mapping the nine elements of the BMC, and evaluation. The evaluation was conducted using pre-test and post-test questionnaires administered to 12 artisans selected through purposive sampling. The results showed a significant increase in BMC understanding, with the average score rising from 2.08 to 4.33 (p < 0.001, d = 2.10), as well as the creation of new BMC documents highlighting the unique value proposition of traditional weaving motifs and expanding digital marketing channels. This initiative successfully facilitated artisans in formulating more structured and implementation-ready business strategies, although ongoing technical guidance on e-commerce usage remains necessary.
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Copyright (c) 2026 Luthfi Yahya, Anugerah Aditya Pasli Baso, Tunggul Halomoan Sinaga, Irsan Tricahyadinata (Author)
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